So you've decided its time to start advertising online in order to get more people to learn about your business. Whether you already have a site but desire more traffic, or you're just getting online, it's important to understand the main areas to advertise online and where you're first dollar should go. Yes, the big companies are on every advertising platform, but when you're just starting out and dollars are precious, it's important to pick where you'll get the best bang for your buck to see successes and grow. Here, we'll cover the main types of online advertising and which one you might want to start with.
For most small businesses and startups, especially those that aren't eCommerce, you can setup Google Analytics (GA) yourself without needing a web developer. Getting started is as simple as installing one piece of code across the header of your site. However, there are a few important updates you'll want to make with the settings and tracking to start collecting insightful data on your visitors so you can optimize and improve your site. Here we'll discuss those important updates to GA so you can get up and running on your own and save valuable dollars. Now that's Shrewd!