How To get up and running with Google Analytics

For most small businesses and startups, especially those that aren't eCommerce, you can setup Google Analytics (GA) yourself without needing a web developer. Getting started is as simple as installing one piece of code across the header of your site. However, there are a few important updates you'll want to make with the settings and tracking to start collecting insightful data on your visitors so you can optimize and improve your site. Here we'll discuss those important updates to GA so you can get up and running on your own and save valuable dollars. Now that's Shrewd!

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