For most small businesses and startups, especially those that aren't eCommerce, you can setup Google Analytics (GA) yourself without needing a web developer. Getting started is as simple as installing one piece of code across the header of your site. However, there are a few important updates you'll want to make with the settings and tracking to start collecting insightful data on your visitors so you can optimize and improve your site. Here we'll discuss those important updates to GA so you can get up and running on your own and save valuable dollars. Now that's Shrewd!
Installing Google Analytics
First, you’ll want to create your GA account under the Google Account you use for your business. You can do that here. Following the GA instructions will be straight forward and they will supply the code you need to install on your website. There is plenty of documentation out there on how to install GA on to your specific website provider; just google ‘How to install Google Analytics on [your website provider, like Weebly]’. After completing that, you’re halfway done. All that’s needed is to tweak some settings and tracking.
Google Analytic Settings
You’ll notice in the Admin portion of GA there are essentially three layers of your analytics package; Account, Property and View. Account is the top layer and there will be only one of these. Properties can synonymous to each site you run. You could have multiple properties under an account. This is beneficial for management if you run multiple sites. The view controls the data that you’ll see within a property, and again you can have multiple views under each property. At each layer, you can control several types of settings and we’ll explain the important ones in each layer to help you get up and running.
Account Level Changes
Property Level Changes
And that’s it! These settings will get you started towards tracking your users efficiently and learning about how they use your website. There are plenty more settings, events, etc. that work well for specific use cases, but these are all the settings that I wish came out of the box for every GA installation.
I hope you learned something from my post today. My goal is to help those shrewd small businesses succeed online. If you’d like more assistance from a fellow shrewd mind, check out my services and consider contacting me today.
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