Google Suite
Google still makes over 95% of their income from search ads. With that money, they sure have created a lot of tools that can be utilized for free to help your business run smoother and market yourself. You'll see those tools referenced below. Create your free Google account to access everything google by creating a gmail here or utilizing your work email to create a google account here (The Shrewd choice if you already have a custom non-Google email)
Shrewd Hints:
Shrewd Hints:
- sign into your chrome browser with this google account. If you ever need to work on a different computer, you can log on to the browser and have all your saved bookmarks and passwords (if you choose to utilize that). Just make sure to know where you're logged in.
- Activate 2-step verification with your smartphone to improve security
- For additional tools suggested, utilize their "google+" option for creating your account. Less passwords to worry about.
Your Website
More to come here, but for most small businesses, we recommend Weebly. Want to get more technical or have a developer? Then Wordpress is your answer.
Analytics & Reporting
More to come here, but we highly recommend Google Analytics, Google Search Console and HotJar.
Non Marketing Free Tools to Check Out |
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More to come here, but here are some free tools to help you run your business that we recommend or currently use here at Shrewd Digital Marketing:
Slack
Trello
Google Surveys (TypeForm is nice, but for simplicity we prefer utilizing the same google account we already have setup)
Wave
Slack
Trello
Google Surveys (TypeForm is nice, but for simplicity we prefer utilizing the same google account we already have setup)
Wave