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Focus Your Team
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Reduce Wasted Ad Spend
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Establish & Improve your KPI's
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Grow Your User Base
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A Marketing Leader that is Committed to Results
Have you felt like your marketing is falling short lately? Maybe your company didn't hit your growth goals for 2023. You may not know what part of your marketing isn't working, but something seems off. Your team is doing their best in their respective channels but they're lacking the strategic guidance and leadership to align and focus their efforts on driving results for your business. You think a CMO may make sense, but either can't afford another full-time executive, or don't think you're quite at the stage of needing one yet.
That's where I come in.
Introducing the Fractional CMO
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They'll also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for Fintech companies. I'd love to hear what your goals are and help you reach them with marketing that gets results.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They'll also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for Fintech companies. I'd love to hear what your goals are and help you reach them with marketing that gets results.
Let's Work Together
Half Day ConsultHere we'll map out your customer journey leveraging the Functional Marketing® Framework over a couple weeks of email and a 4-hour strategy session together. Along with the customer journey, you'll get a list of immediate next steps and campaign recommendations for your marketing department.
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Fractional Chief Marketing OfficerI'll work with your team daily as their head of marketing, developing marketing strategy, establishing KPIs, defining positioning, and more. Along with quarterly planning calls, weekly sprint planning, and daily stand-ups with the team, I'll handle responsibilities such as hiring, training, evaluating, and terminating vendors, employees, and contractors.
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Ongoing AdvisorIn an advisory role, I'll connect bi-weekly with your marketing team, as well as quarterly planning calls with you, to keep your marketing on track and improving.
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Why I Care About Delivering Actual Results
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I understand the frustration of feeling that your digital marketing isn't yielding results. With over a decade of experience in strategizing and running digital ad campaigns, I recognize the constant challenge of staying on top of best practices. Whether your marketing tactics are no longer effective, consumer behavior has shifted, or your product positioning needs adjustment, I have the experience needed to problem-solve and redirect your efforts. I have navigated diverse industries, conducted more a/b split tests than can be counted, and collaborated with and led teams to create successful campaigns.
Having honed the skills to lead effective marketing teams, I am well-equipped to partner with the right business. While there's no 'silver bullet' in marketing, I consistently find that well-thought-out, strategic campaigns aligned with business goals and the customer journey deliver impactful growth. Your business could be the next success story. |
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Ready to learn more? Schedule a 15-minute call to learn more!
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Step 1 | Quick ChatSchedule a 15-minute call to see if a Fractional CMO is a good fit.
Step 2 | Strategy CallOn our next call, we'll do a one hour deep dive into your needs. I'll follow up with recommended next steps through a proposal.
Step 3 | Marketing TransformationIn the first 30 days, you’ll receive a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
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What does a Fractional CMO Do? |
How to Know if You Need a Fractional CMO? |
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