Digital Marketing Consulting for Companies That Need Clarity & Results

I’m a senior digital marketing consultant with 14+ years of experience helping companies solve paid media, analytics, and growth challenges, without the agency overhead and scope-driven limitations.

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Improve Conversion Tracking

Reduce Wasted Ad Spend

Clarify Attribution & Measurement

Enable Scalable, Profitable Growth

A Marketing Leader that is Committed to Results

I work directly with companies as a digital marketing consultant, helping them diagnose problems, build smarter strategies, and execute efficiently across paid media and analytics.

My background spans Google Ads, Meta Ads, GA4, GTM, conversion tracking, and performance measurement, with experience supporting both fast-growing brands and complex organizations. I typically work with a small number of clients at a time so I can stay deeply involved and accountable.

Working With Shrewd Digital

What I Help With

I’m brought in when teams need help with:

Paid media strategy & optimization (Google Ads, Meta Ads, etc)
Analytics & tracking cleanup (GA4, GTM, conversions, attribution)
Diagnosing performance issues and wasted ad spend
Scaling campaigns without sacrificing efficiency
Turning messy data into clear, actionable insights
Acting as a senior marketing brain without hiring full-time

How I Work

I’m not an agency and I’m not selling a software platform. I work hands-on as a consultant, partnering with internal teams or owners to:

Identify what’s actually broken
Prioritize the highest-impact fixes
Implement or guide execution
Measure results clearly and honestly

Most engagements are retainer-based or project-based, depending on the problem.

Who This Is a Good Fit For

I’m a good fit if you:

Are spending real money on digital ads and want better performance
Need senior-level guidance without building a large team
Want clear answers, not dashboards nobody uses
Prefer working directly with the person doing the strategizing and executing

Why I Care About Delivering Actual Results

I work with companies when something in their digital marketing isn’t adding up, performance has stalled, spend has increased without clear returns, or tracking and attribution no longer tell a reliable story.

With over 14 years of hands-on experience in paid media, analytics, and measurement, I’ve seen how quickly platforms, consumer behavior, and best practices change. I help teams step back, identify what’s actually happening in their data, and make practical adjustments that improve performance and efficiency.

I’ve worked across a wide range of industries, managed complex ad accounts, and built measurement frameworks that support real decision-making. My focus isn’t on chasing tactics, it’s on understanding the full picture, fixing what’s broken, and scaling what works without sacrificing efficiency.

There’s no silver bullet in digital marketing. Results come from clear strategy, clean data, and consistent execution aligned to business goals. That’s where I spend my time, and that’s how I help clients move forward with confidence.

Interested in learning more? Reach out today.