Digital marketing can seem overwhelming, especially when there seems to be a new tool popping up everyday that is 'paramount' for success. You've heard all the trendy terms; artificial intelligence, machine learning, deterministic/probabilistic multi-channel attribution. But what does this mean to you and how can it help you grow your businesses and improve your marketing ROI?
There have been explosive advancements in technology to help you improve your online presence. I focus on taking advantage of all the new strategies and tools out there but focus on keeping it straightforward & strategic. Get 99% the results with 20% the effort. Now that's Shrewd Digital Marketing!
There have been explosive advancements in technology to help you improve your online presence. I focus on taking advantage of all the new strategies and tools out there but focus on keeping it straightforward & strategic. Get 99% the results with 20% the effort. Now that's Shrewd Digital Marketing!
Reinvigorating Shrewd Into Your Digital Marketing
At Shrewd Digital Marketing, I believe in utilizing only the tools you need to get the job done. Yes, there are great tools out there that can incrementally improve your digital footprint and success, but many people get caught up in the latest gadgets, the machine learning or AI, and forget that if you don't have the staff or money to properly run those tools, you're throwing money down the drain. When it comes to most businesses, simple and often free tools win. Don't over complicate something past your abilities to understand it yourself, especially if you're on a tight budget.
Today's variety of online tools are amazing. There are so many freemium and completely free tools out there that will get you 90% of the way. Unless your business has grown to the point where you need that last 10%, your time and money are better spent growing your business.
Today's variety of online tools are amazing. There are so many freemium and completely free tools out there that will get you 90% of the way. Unless your business has grown to the point where you need that last 10%, your time and money are better spent growing your business.