Digital advertising and web analytics can seem overwhelming, especially for a small business or bootstrapped startup. You may have heard all the trendy terms, artificial intelligence, machine learning, deterministic/probabilistic multi-channel attribution. But what does this mean to you and how can it help you grow your businesses?
There have been a lot of advancements in technology to help you improve your online presence. Here, I focus on taking advantage of all the new strategies and tools out there but focus on keeping it simple and affordable. Get 90% the results with 20% the effort, now that's Shrewd Digital Marketing!
There have been a lot of advancements in technology to help you improve your online presence. Here, I focus on taking advantage of all the new strategies and tools out there but focus on keeping it simple and affordable. Get 90% the results with 20% the effort, now that's Shrewd Digital Marketing!
The Top Free Tools Every Business Should Be Utilizing
Google My Business
Whatever your business, the very FIRST thing you should do if you haven't already is claim your Google business listing. This is the beginning and most important place to control your contact listing on google search results, as well as allowing you to manage images and promotions to help users with their first impression of your business. It's as easy as it is free.
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Google Analytics
Simple one tag implementation gives most small businesses plenty of data to improve their site and know their customer. Additional setting updates or added events and you're on par with many of the big digital players! With this tool you'll gain not only site visitor counts, but insights into their behavior on your site, as well as the types of users visiting your site, where they came from and plenty more!
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Hot Jar
For small businesses, the free version may be all you need. This site you're on now utilizes most features available in the free version. Interact and know you customer in new ways Google Analytics can't get at with heatmaps, quick feedback analysis, polls and more!
Whatever your business, the very FIRST thing you should do if you haven't already is claim your Google business listing. This is the beginning and most important place to control your contact listing on google search results, as well as allowing you to manage images and promotions to help users with their first impression of your business. It's as easy as it is free.
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Google Analytics
Simple one tag implementation gives most small businesses plenty of data to improve their site and know their customer. Additional setting updates or added events and you're on par with many of the big digital players! With this tool you'll gain not only site visitor counts, but insights into their behavior on your site, as well as the types of users visiting your site, where they came from and plenty more!
_______
Hot Jar
For small businesses, the free version may be all you need. This site you're on now utilizes most features available in the free version. Interact and know you customer in new ways Google Analytics can't get at with heatmaps, quick feedback analysis, polls and more!
Reinvigorating Shrewd Into Your Digital Marketing
At Shrewd Digital Marketing, I believe in utilizing free and affordable tools that get the job done. Yes, there are great tools out there that can incrementally improve your digital footprint and success, but many people get caught up in the latest gadgets, the machine learning or AI, and forget that if you don't have the staff or money to properly run those tools, you're throwing money down the drain. When it comes to small business, simple and often free tools win. Don't over complicate something past your abilities to understand it yourself, especially when you're on a tight budget.
Today's variety of online tools are amazing. There are so many freemium and completely free tools out there that will get you 90% of the way. And unless your business has grown to the point where you need that last 10%, your time and money are better spent growing your business. I can recommend and explain these tools to you. We also have a great step-by-step guide to get you started from scratch bringing your business online. Want help learning or setting these tools up? Contact me today and I can evaluate your needs and offer a custom tailored solution.
You don't need to be a web developer to bring your business online in today's world. Get started today by checking out our list of free tools to help you build your online presence.
Today's variety of online tools are amazing. There are so many freemium and completely free tools out there that will get you 90% of the way. And unless your business has grown to the point where you need that last 10%, your time and money are better spent growing your business. I can recommend and explain these tools to you. We also have a great step-by-step guide to get you started from scratch bringing your business online. Want help learning or setting these tools up? Contact me today and I can evaluate your needs and offer a custom tailored solution.
You don't need to be a web developer to bring your business online in today's world. Get started today by checking out our list of free tools to help you build your online presence.